Your content —from planning to publishing.

MarketMuse helps you research, plan, create briefs, and write top-tier web content to outrank competitors and own the market.

Develop a content strategy that propels your business forward

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Trusted by content teams

No Caption

Imagine your content process…

Without MarketMuse

Slow, unfocused content
creation without direction

No clear differentiation from
competitors

Off-brand topics that degrade
credibility and connection

No visibility in search results
without gimmicks or tricks

With MarketMuse

Fast, strategic
content plans

Immediately find your
competitive edge

Build depth and authority with
comprehensive topic coverage

Optimized content improves
search visibility and relevance

MarketMuse is the Content Strategy Platform that supports you every step of the way

Research -> Plan -> Brief -> Write

1. Research

Conduct in-depth research in record time.

MarketMuse identifies high value topics, then analyzes your content against competitors’ to find coverage gaps where you can strengthen authority and expand into untapped subtopics.

See how it works

“Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams.”

Jonathan Louvis
Online Content Marketing Manager @ PushPay

2. Plan

Build a plan that increases market share, every time.

Get a structured content plan with strategies for tackling topic clusters, including the effort needed to fill gaps, achieve competitive differentiation, and grow market share.

Explore our content plan builder

“The Content Plans are two or three days worth of work. And depending on the size of the site, a lot of it wouldn’t have even been possible for us to do manually.”

Colter Hettich
Editor, Content Development & Optimization @ Imprint

3. Brief

Create outlines to guide the writing process.

Develop detailed content briefs with topic guidelines, keywords, and competitor insights, along with specific directions to optimize existing pages — everything your team needs to start creating.

See sample briefs

“I love the MarketMuse briefs. Headings, content tips, keyword suggestions, and title suggestions make writing an article simple.”

G2 Reviewer

4. Write

Access powerful AI writing support.

MarketMuse factors in topic relevance and SEO to improve your content, outperforming other generic AI-writing assistants.

Give it a try

“We see 4x-10x more traffic with pieces we optimize with MarketMuse.”

Zoe Hawkins
Director of Content Marketing & Integrated Campaigns @ Sumo Logic

Plans & Pricing

Free

Put your best foot forward with every piece of content you publish.

$0

^{no cc required}

No site inventory
1 user
No tracked topics
No Content Briefs/month
No Brief types
No Content Strategy Documents
Export for saved writing only
10 queries/month
Access to Topic Navigator
Access to Keywords, SERP x-ray & SERP Heatmap
Access to Site Heatmap & Connect

Get started

Optimize

Accelerate high-quality content creation with high-level site and topical insights.

$99^/month

^$⁹⁹⁹^/year

1 site inventory
1 user
100 tracked topics
5 Content Briefs/month
Access to Article Briefs
1 Content Strategy Document/month
Export for saved writing, applications & Documents
100 queries/month
Access to Topic Navigator
Access to Keywords, SERP x-ray & SERP Heatmap
Access to Site Heatmap & Connect

Get started

Research

Get all the data you need to make the best content decisions and create high-quality content.

$249^/month

^$^2,4^99/year

1 site inventory
3 users
1000 tracked topics
10 Content Briefs/month
Access to Article Briefs
3 Content Strategy Documents/month
Export for saved writing, applications & Documents
Unlimited queries/month
Access to Topic Navigator
Access to Keywords, SERP x-ray & SERP Heatmap
Access to Site Heatmap & Connect

Get started

Strategy

Scale your research with more Content Analysis documents, and add more sites as needed.

$499^/month

^$^5,4^99/year

1 site inventory
5 users
10K tracked topics
20 Content Briefs/month
Access to all 9 Brief types
5 Content Strategy Documents/month
Export for saved writing, applications & Documents
Unlimited queries/month
Access to Topic Navigator
Access to Keywords, SERP x-ray & SERP Heatmap
Access to Site Heatmap & Connect

Get started

Get a quick win today

Start my free trial

FAQ

Who uses MarketMuse?

Teams who use content to educate and engage with their audience use MarketMuse, most often brands, publishers and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations.

Is this actually an AI solution?

Yes! We have used AI in our product for over ten years. For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance.

Do you manage my content like a CMS?

We don’t act like or replace a CMS. We create a content inventory for you, which includes data points to help you make content decisions, but we are not the tool to help you manage or change your content directly.

Will you write content for me?

Our Optimize application has a generative AI component to help you create content faster, but we do not write content for our customers. Our strength is helping you understand what to write (and how much), how to build upon your existing authority, and identify low quality content.

Why should I choose MarketMuse over another platform?

MarketMuse was built by practitioners — SEOs and content strategists who sought an easier way to evaluate their content and opportunities. They weren’t getting the outcomes they wanted with basic keyword research and wasted too much time in spreadsheets trying to figure out what to prioritize.

With MarketMuse, you know where you have topic authority, weak spots, and opportunities to take over — making content decisions much easier.

MarketMuse differs from other platforms in that:
– We use proprietary data and AI vs. commodity data via APIs
– We produce cluster analyses and content plans in minutes with our AI technology, vs dozens of hours of manual work
– We offer content inventories and research workflows vs. keyword-by-keyword analysis
– We streamline research and auditing vs. living in spreadsheets or one-off searches
– We use patented topic modeling technology to produce high-quality suggestions vs TF-IDF or correlation SEO.

Your content —from planning to publishing.

Develop a content strategy that propels your business forward

Trusted by content teams

Imagine your content process…

Without MarketMuse

With MarketMuse

MarketMuse is the Content Strategy Platform that supports you every step of the way

Research -> Plan -> Brief -> Write

Conduct in-depth research in record time.

Build a plan that increases market share, every time.

Create outlines to guide the writing process.

Access powerful AI writing support.

Plans & Pricing

Free

$0

no cc required

Optimize

$99 /month

$999/year

Research

$249/month

$2,499/year

Strategy

$499/month

$5,499/year

Get a quick win today

FAQ

^{no cc required}

$99^/month

^$⁹⁹⁹^/year

$249^/month

^$^2,4^99/year

$499^/month

^$^5,4^99/year