New beginnings for MarketMuse
2024 company update
We’ve entered a definitive agreement to be acquired, and that’s great news for our customers
We’ve got news to share: MarketMuse has entered a definitive agreement to be acquired by Siteimprove, one of the biggest players in martech. The entire industry is moving toward consolidation of tools, and the acquisition marks a giant step forward: It will combine our expertise in content strategy with Siteimprove’s in digital accessibility, SEO, analytics, and cross-channel advertising into one robust solution that touches just about every aspect of martech.
Think of it as a single-source-of-truth combination that’s guaranteed to deliver actionable data insights, accessible user experiences, and more conversions.
Going forward, our customers — both those of MarketMuse and of Siteimprove — will be empowered to build web experiences that not only deliver content that performs but works in tandem with other key functions of marketing and ensures that sites are digitally accessible.
We’re proud to be part of Siteimprove’s promise to make sure their customers optimize their digital presence to optimize reach, reputation, revenue, and returns.
All it takes is one: A single platform that works for every marketer
As MarketMuse’s customers know, our mission has been to improve content across the internet — a tall order when one of the biggest challenges in marketing is getting content strategy right.
With our tools fused with those of Siteimprove, marketers in every industry will be primed to streamline the entire content process, from generating ideas to publishing articles to gaining insights on what works and what doesn’t.
Not only that, but from a single environment, marketers will be able to run checks to make sure that every detail related to accessibility governance is taken care of, that cross-platform campaign management is simplified, and that SEO is the very best that it can be.
Why it matters
Seamless integration of content creation, optimization, and quality assurance is where the entire industry is headed. With this acquisition, MarketMuse and Siteimprove are positioned to offer a truly groundbreaking solution — one that transforms how people in our field at all levels do their work and generate results.
Think of it: Crystal-clear data insights that underpin every phase of building websites and every step in the funnel, all to deliver more quality conversions.
What to expect
With MarketMuse’s SEO content workflow fused with Siteimprove’s tools, get ready for:
Integrated performance tracking: You’ll be able to create winning strategies and measure their impact in one place. Unified strategy and performance data will enhance decision-making.
Tech stack consolidation: When you transition from point solutions to a robust, all-in-one platform, you’ll be able to improve cross-functional alignment and streamline technology. Your return on investment will inevitably improve when your usage of the tools expands across marketing teams of all sizes.
Comprehensive website and content quality optimization: With a holistic platform, you can enhance content, user experience, accessibility, and performance in one environment. Quality and efficiency will be delivered in a single solution.
Importantly, as you grow and your digital presence evolves, you can rely on guidance through everything from migrations to brand changes to acquisitions. Assistance with content strategy before, during, and after major changes will always be available.
Benefits for marketers
The advantages to this acquisition are wide-ranging:
Greater productivity: Minimize content waste and streamline marketing strategies with a unified solution, driving productivity and revenue growth.
Optimized content production: Leverage AI tools to develop compelling, high-quality content that captivates and converts audiences across all stages of the marketing funnel.
Enhanced SEO results: Integrate SEO strategies consistently throughout the content creation process to meet user needs and achieve higher search engine rankings.
Traditional SEO and content creation strategies have become irrelevant. To thrive in this new world of search and respond to changing users’ expectations, marketing teams need a seamless, intuitive process that brings out the best of both disciplines. Siteimprove’s acquisition of MarketMuse ensures that search and content efforts always work together to meaningfully engage audiences and drive business success.
This acquisition accelerates our mission to bridge the gap between SEO and content. With Siteimprove, we have an exciting opportunity to welcome the new era of search by delivering a market-first solution that ensures SEO best practices are embedded throughout the content lifecycle, not just applied afterward.
Ready to revolutionize your marketing strategy?
Experience the future of digital marketing with Siteimprove and MarketMuse. Learn more about Siteimprove.