Create predictably better content with MarketMuse

Inventory is a list of all of the published pages, topics, and page/topic combinations on your site, updated on a regular basis. We automatically keep track of your pages and topics for you (no need to manually upload).

We apply a number of industry and personalized metrics to each page to assess content quality and inform content decisions. For example, we’ll tell you how easy or hard it is for you to rank for your topic based on your existing authority. The insights help you prioritize where to focus your time.

Inventory also includes tracked topics you wish to track, whether you are ranking for them already or not. This helps you identify topics where you have no content, topics with strong or weak authority, and topics that are easy or hard for you to rank based on your authority.

Personalized Difficulty is a metric that’s unique to your site and its content. The value ranges from 1 to 100 — the higher the number, the harder it is for you to rank. It’s calculated based on your site’s coverage of a topic, how well it performs (both currently and historically), and other factors.

Topic Authority considers the breadth of coverage on a topic across a given domain, how comprehensive the content is, how well it performs, the potential for improved performance relative to competitive domains. Think of it as a probability indicator — the greater your authority, the more likely you are to succeed at optimizing an existing page or creating new content.

Competitive Advantage is the difference between a topic’s Difficulty and your Personalized Difficulty. How much easier is it for you to improve your ranking on the topic vs. a generic site?

Content Score For a given focus topic, MarketMuse generates a model of subtopics and their relationship to the main topic. MarketMuse analyzes the text on a page and scores the content based on its inclusion of the model’s subtopics. Content Scores are calculated for both the user’s content and that of competitive pages to determine a Target Content Score.

Page Authority is a metric that calculates the overall authority of a page relative to other pages on the same domain. MarketMuse uses the page’s overall number of ranking topics and the page’s rankings for those topics to determine overall authority.

Topic Model is an algorithm that takes into account multiple probabilities to calculate the relationship and relevance between a topic and its related topics. Our proprietary model is used throughout the platform.

A query is used when you enter a focus topic into a MarketMuse Application (Research, Compete, and Optimize)

We offer the following brief types:

• Article (available to all tiers with Content Briefs)
• Comparison
• FAQ Collection
• Guide
• How-to
• Listicle
• Local
• News/Event
• Product Review

See an example of all Content Brief types here

MarketMuse was built by practitioners — SEOs and content strategists who sought an easier way to evaluate their content and opportunities. They knew content decisions shouldn’t be based on generic data and take days or weeks to cobble together.

With MarketMuse, you know what you have, what’s missing, how it’s performing and where your advantages are — all on demand. Quick wins, gaps in the market, and competitive advantages are easy to find.

MarketMuse differs from other platforms in that:

• We use proprietary data and AI vs. commodity data via APIs
• We offer content inventories and research workflows vs. keyword-by-keyword analysis
• We streamline research and auditing vs. living in spreadsheets or one-off searches
• We use patented topic modeling technology to produce high-quality suggestions vs TF-IDF or correlation SEO.

Read more on how MarketMuse compares to the alternatives.

Free:
The Free package is best for someone with low content volume who wants to improve their content quality.

Optimize:
The Optimize tier is great for someone publishing regularly, managing content in a spreadsheet, and don’t have a lot of topics to manage.

Research what you need to create high-quality content. Share saved writing with outside writers or editors and even export your data for detailed manipulation and planning.

Research:

Research is best for mid-sized teams looking to add rocket fuel to their content output.

Research as much as you need. Leverage Documents and Content Briefs to accelerate production time, and get everyone on the same page with access to the same high-quality data.

Strategy:
The Strategy tier is ideal for agencies and SEO, content and marketing teams at mid-market and enterprise companies publishing a lot of content. You may manage a lot of sites and/or you have a long list of topics you’re after. You can’t keep track of your content in your head and manual audits takes you weeks of time and thus conducted too infrequently. 

Make better, faster content decisions with the automated inventory intelligence which prioritizes what to create and optimize (and why). Inventory provides page-level analysis, topic-level analysis, content planning capabilities, dashboards and proprietary metrics like personalized difficulty, competitive advantage, intent and more. Save hours of time planning with our Documents to accelerate every stage of the content process to you can publish content faster and more confidently. 

This is a team solution with workflows for every function including SEO, content strategy, content marketing, marketing leadership, writing and editing. Assign content to different members of your team, track the progress, store the writing, track due dates add notes and more all in one place.

Prove the value of your content investment with a clear understanding of the ROI with metrics including value per month and traffic estimates by page.

Yes! For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance.

Yes! You can view our patent here.

Teams who use content to educate and engage with their audience use MarketMuse, most often brands, publishers and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations.