Press and Awards
Company news
SiteimproveSiteimprove To Acquire Leading AI Content Strategy and Intelligence Platform MarketMuse to Help Marketers Achieve Better Search Rankings, Close Content Gaps and Boost Content ROI
Siteimprove, a leading platform empowering brands to stand out with accessible, high-performing digital content experiences, today announced it has entered a definitive agreement to acquire MarketMuse, a leading content strategy and intelligence company that transforms how marketers research, plan and create content.
SEO is the foundation of top-funnel traffic generation and frequently serves as the initial touchpoint of the customer journey. At its core, effective SEO relies on high-quality content that not only captivates readers but also fulfills their search intent. However, a common challenge persists: The content creation process often lacks integration with SEO strategies.
Demand Gen Report
Buyer Personas, Behavioral Data & Repurposed Third-Party Content Pave The Way For Stand-Out Content Strategies
I’m syndicating my content to be part of a reading experience. One person from a company goes and reads one article, and then they read a similar one that I placed with a paid syndication promotion. Maybe another article appears right after in their area of interest and they engage with that. It surfaces that the company may be in a purchasing process. That is the output of intent data syndication.
EntrepreneurHQ
Data Journalism As A Content Strategy For Early Stage Business
Search Engine Journal
Free AI Content Optimization Tool by MarketMuse
MarketMuse has been, for me, a game-changer, thanks to the quality of its data.
In 2020, Google made tremendous improvements to its algorithm and can now recognize better content quality and relevance of search queries to web pages.
This is where MarketMuse is really helpful because it helps you to discover all the important topics that you should mention for your target keyword, making your content the most valuable in terms of information provided.
In my opinion, MarketMuse is useful for every business that is doing content marketing.
Using MarketMuse, you can create in-depth content that is valued by readers and considered authoritative.
I used MarketMuse as an experiment on one of my sites, and my organic traffic grew by 400% in less than 6 months.
Failory
Being Early and Raising $8M as an AI-Generated Content SaaS
Best Global Platform / Technology / Tool for Content
Global Content AwardsGlobal Content Awards Shortlist
Podcast with Charles Frydenborg, CEO of MarketMuse
T.A.Monroe DigitalRaising the Standard for Quality Content
Top 50 Innovation Award Winner for Artificial Intelligence & Machine Learning
World Festival2021 World Innovation Awards
Appsumo
12 Best SEO Tools to Supercharge Site Growth
Estimating the success of content, MarketMuse identifies topics your site is most likely to rank for and gives you an individual difficulty score based on the rest of your site.
It creates unique content briefs by identifying keywords and the right sub-topics to include. Other top features include its link-building suggestions and a visual heatmap showing users the content landscape and competitiveness for their topics.
Ali Liaquat
7 AI-based Digital Marketing Tools For SEO and Online Advertising
This tool is perfect for several industries like healthcare, law firms, or even consulting agencies who want intriguing articles that will engage their potential customers at every turn.
ProofHub
7 Content Creation and Management Platforms to Supercharge Your Content Marketing
MarketMuse is one of the leading AI-powered content marketing and keyword planner tools in the market. The platform uses both machine learning and artificial intelligence to analyze content, provide topic suggestions, and assist in brief development.
MarketMuse is recommended to content marketers who wish to create an effective content marketing strategy based on hard data.
Search Engine Journal
Google’s New Technology Helps Create Powerful Ranking-Algorithms
I’ve spent significant time researching the neural ranking GAMs innovation and the possible impact on context analysis (for queries) which has been a long-term goal of Google’s scoring teams.
Neural RankGAM and related technologies are deadly weapons for personalization (notably user data and context info, like location) and for intent analysis.
With keras_dnn_tfrecord.py available as a public example, we get a glimpse at the innovation at a basic level.
I recommend that everyone check out that code.
I Mean Marketing
Will AI replace content writers and copywriters?
Tools like MarketMuse use deep learning and NLP to analyze thousands of pages and create topic models in a matter of seconds. It also uses Natural Language Generation to generate text. Creating expert-level SEO-optimized content has never been easier.
Best SEO Software Suite Shortlist
US Search AwardsUS Search Awards 2021 Shortlist
Elizabeth Irvine – Rising Start Nomination
VentureBeatWomen in AI Innovation Awards
The women nominated have all made outstanding contributions in the AI field, from advancing the work in ethics and fairness in AI, to trailblazing research critical to AI innovation, to ensuring young women entering the field have the opportunity and mentorship necessary to thrive.
Blogsmith
Creating the Best Content Brief With MarketMuse and Writing a First Draft
MarketMuse is impressive; a useful tool for generating content briefs that will save you time with research. Taken one step further, you can use MarketMuse’s AI-generated First Draft as additional insights for your final draft.
SK Rafiqul Islam
21 Content Marketing Experts Sharing Their Top Marketing Strategies
In this guide, you’ll find top content marketing experts sharing their tips and strategies to build a winning content strategy in 2021. Thanks to MarketMuse for organizing the content strategy collective live event.
Content King
Content Marketing in 2020 and Beyond
The biggest challenge content marketers are facing is dealing with the vast amount of data involved in all the stages I just described. There’s far too much information to process this manually. Those days are over and content marketers that fail to realize it will fall by the wayside.
Search Engine Journal
Google May 2020 Update: What We Learned
For low-quality pages to grow, Google must perceive these entities as being higher value and authority with other measures. When law firms that don’t even serve a region or focus on a particular practice area are now winning a SERP with a landing page/home page, you have to wonder if that that will eventually correct and return to normal.
Content Science
Google’s New Topic Layer and Its Impact on Content
Podcast
Product CraftProduct Love Podcast: Jeff Coyle, Chief Product Officer and Co-Founder of MarketMuse
Podcast
Buying Businesses OnlineHow To Buy & Build Content Websites with Jeff Coyle from MarketMuse
Podcast
Leveling UpWhat Co-Founder of MarketMuse Has Learned From Working in the Content World for 20+ Years
Podcast
Pass the Secret SauceDiscover NEW SEO Tips If Your Domain Is Fresh Off The Development Line with Jeff Coyle
We can tell you exactly the content items you need to create, how many content items, and what topics would allow you to own that topic.
Niche Pursuits
How to Use Artificial Intelligence for Content Marketing and Future of SEO with Jeff Coyle
Podcast
Indie Media ClubHow To Develop A Content Strategy That Actually Works (with Jeff Coyle from Market Muse)
Podcast
Pam DidnerThe Impact of Artificial Intelligence in Content Marketing
We have teams that get thousands of content groups and they basically provide an outline or a single source of truth for the writer. So when the writer produces, they can focus on being creative. They can focus on being the expert that you’re paying them for, not doing stuff that they don’t want to do.
Podcast
State of Digital PublishingThe State of AI Content Planning and Optimization with Jeff Coyle
Podcast
Predictable B2B SuccessHow to create amazing content: 10 ingredients to drive long term growth
Podcast
School for Startups RadioSelf Storage Investing
Our focus is to set the standard for online content quality. We analyze existing content and say how well written it is. We can tell you where your site has authority and where it has gaps.
Podcast
Duct Tape MarketingWhat’s Happening with AI Right Now?
The big problem with manual research isn’t just that it’s time-consuming; connecting the dots (data points) so that content delivers desired results is also a challenge. It’s a bit like writing a piece you think should perform well but you’re not 100% sure it will. AI analyses massive quantities of texts to help you integrate all data points that really tell the story about what you should be writing to achieve your goals.
Not Another Marketing Podcast
Can AI Help Us Write Better Performing Content?
Forbes
Scaling Marketing Workflow With AI
MarketMuse uses artificial intelligence to help marketers build content strategies and make content more relevant to their vertical. The AI compares the content that the marketer created to thousands of other articles and shows which keywords to target to rank in specific topic categories and recommends keywords to marketers.
Bulkly
How to Repurpose Blog Content on Social Media
Use an SEO optimization program like MarketMuse to research competitor content and optimize your content with targeted keywords.
Quote by Jeff Coyle, Co-founder and Chief Strategy Officer, MarketMuse
WriterAcessHow to Measure and Track Content Performance: 8 Tips on How to Improve Your Digital Content’s Performance
Relying on generic data won’t help you stand out. Don’t do what you THINK you should do; that strategy doesn’t really work. It doesn’t add any value. It’s not showcasing your best. Write something truly special that stands out.
Quote by Jeff Coyle, Co-founder and Chief Strategy Officer, MarketMuse
Search Engine JournalSERP Analysis Tools For SEO and Ranking?
Content optimization tools that scrape SERPs and use term frequency calculations to tell you what to write about are misleading at best.
Most of these tools will scrape content from the top 10-30 search results, extract common terms, and rate their relevance using Google AdWords Keyword Planner from Google’s public API.
Adding words to your content from these types of tools will never lead to comprehensive, expertly written content that, over time, becomes a competitive advantage for your business.
Red Herring
2018 Red Herring Top 100 North America Winners
AITHORITY
Mistakes NLG Can Make and How AI Platforms Can Avoid Them
If the dataset used to train the language model contains biased text, it would be reflected in the generated text. Using a bigger dataset will not necessarily overcome that bias. At MarketMuse, we’ve found that a well-curated training dataset that’s scrubbed clean of toxic language works better than one that is far larger and unrefined.
Entrepreneur
How Startups Can Use AI-Powered Tools to Scale Up
There are numerous AI tools available that can help you discover content ideas plus write and optimize your content to different audiences. Tools like Curata use AI to help marketers save time on these tasks. MarketMuse is another content optimization tool that compares your content with top-ranking content and gives recommendations.