Unlock your content potential

Get started with or power up your MarketMuse skills with resources about effective workflows, including videos and detailed instructions.

At any time, use the ? in the top right for product announcements, Academy, help, and more.

Start with the basics

Get started quickly

Start creating high-quality content fast.

Content strategy crash course

Explore content clusters, search intent, content plans and more.

Dive deep into applications and workflows

Configure your Document

Getting started with keyword and cluster research

How to perform a cluster analysis

How to perform a keyword intent analysis

How to perform a content quality analysis

How to create a content plan

How to create a content brief

Getting started with researching an individual topic

Getting started with keyword and cluster research

How to pick a topic

Quick tips on using Heatmap

How to filter Heatmap for website sections

How to use Heatmap for site-level analysis

Learn the basics

How to create new content with Optimize

How to update existing content with Optimize

Getting started with keyword and cluster research

How to use questions in articles and clusters

How to find topic clusters with high potential ROI

Turning a plan into Content Briefs

How to find important topics with no content

How to get the biggest traffic lift

How to find pages at risk due to low topic authority

SERP X-ray tips

Filtering in SERP X-ray

Google Visual Elements (SERP features)