Find competitive content gaps
Do you know all of your competitor’s content strengths and gaps?
You can’t exploit a weakness if you don’t know what it is. MarketMuse examines competitive content, shows how your content measures up, and how to structure it to stand out.
Reading competitive content to find gaps takes too long.
Investigate the depth of coverage at the SERP, page, and cluster level for any website. Visualize the gaps with an easy-to-read heatmap where you can sort by what’s missing and find a competitive advantage.
Know the right structure to rank
You’d like to include all the bells and whistles in your content, but it’s hard to tell what’s really needed.
Gain confidence by understanding the must-haves for your content and gaps you could fill. Know the search intent, how many images, H2’s, and links of winning content.
Analyze a cluster on any site
Look beyond the SERP. Investigate how any website covers a topic.
