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Find competitive content gaps

Preview of the Compete tool that shows gaps in a topic search

Easily find the content everyone else overlooked

You can’t fill a gap if you don’t know what it is. MarketMuse examines competitive content, shows how your content measures up, and how to structure it to stand out.

Reading competitive content to find gaps takes too long.

Visualize the gaps with an easy-to-read heatmap where you can sort by what’s missing and find a competitive advantage.

Preview of SERP X-ray showing your page vs the average SERP

Know the right structure to rank

You’d like to include all the bells and whistles in your content, but it’s hard to tell what’s really needed.

Gain confidence by understanding the must-haves for your content and gaps you could fill. Know the search intent ad how many images, H2’s, and links are needed for winning content.

Analyze a cluster on any site

Look beyond the SERP. Investigate how any website covers a topic.

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