Why and How?
We live at the intersection of AI, SEO, and content strategy.
There’s no such thing as “SEO content” anymore.
In 2013, a little Hummingbird told us that Google would rely less on keywords and backlinks and more on AI to measure comprehensiveness, authority, and user intent when determining the best content for a query.
Since then, the job content teams have to do has only gotten more complex.
Many of the solutions on the market offer insights one page at a time and only scratch the surface of the required research.
That’s why we built MarketMuse.
We make industry-leading AI accessible to SEO and content teams of all sizes and skill levels.
We started by giving our users the tools to analyze one topic at a time. Now, we help them research and analyze entire content inventories at scale. With MarketMuse, you can create and execute your strategy with confidence.
But it all comes back to the same mission:
We want to help you create the content that counts.
Who and What?
A long history of AI innovation
Acquired by Siteimprove
Siteimprove’s acquisition of MarketMuse streamlines the content process from ideation to publication, ensuring content is not only well written but also strategically optimized for user intent, traditional search engines, and AI-driven search systems (like ChatGPT and others).
Launched Content Strategy AI
Introduced AI technology that enables companies to analyze, plan and brief at scale. Content briefs generate in a few short minutes, offering all the detail a writer could need to create a high-quality article. New Content Strategy Documents providing cluster creation and content plan recommendations, keyword and audience/intent analysis, and content quality analysis. These prescriptive documents do 50+ hours of work in 15 minutes, providing specific content recommendations along with supporting site, competitive and SERP data.
Launched MarketMuse AI for Content Generation
Introduced MarketMuse AI: LLM-agnostic generative AI to Optimize so users aren’t limited to only ChatGPT. Users can create outlines, expand concepts, shorten or expand content, and more.
Introduced ChatGPT integration
Enabled users to connect their ChatGPT account to MarketMuse to accelerate content creation.
Deeper competitive/SERP analysis and cluster analysis
Introduced the ability to analyze competitors at the site level as well as the SERP for any topic to guide content structure. Customers are now able to easily identify gaps in their clusters.
Acquired Grepwords
MarketMuse acquired Grepwords, a 6 billion keyword database enabling customers to market confidently with keyword data, SERP intelligence reports, market insights and more.
MarketMuse customer conference
MarketMuse holds its first customer conference.
First Draft launches in alpha
MarketMuse First Draft, the first publicly available natural language generation solution, is released in alpha state.
Patent awarded
MarketMuse is awarded a patent for “Systems And Methods For Semantic Keyword Analysis” – the AI technology that underpins our platform.
First automated content inventory
The MarketMuse Suite launches with the first automated content inventory on the market.
First AI content plan
MarketMuse builds the first “AI-driven” content plan for Brigham & Women’s hospital.
Content Analyzer + new Co-Founder
Jeff Coyld joins MarketMuse as co-founder/Chief Revenue Officer. Content Analyzer is launched as a novel way to analyze and optimize content for comprehensiveness.
Pilot with major publisher
As VP of Search at TechTarget, Jeff Coyle leads the pilot launch of MarketMuse with 55 B2B lead gen. Sites.
Founded
MarketMuse is founded by Aki Balogh as a “science project” to build an AI system that benefits society.
Half of our time on SEO work is putting data together. Now we can repurpose that time to content and strategy.
The MarketMuse approach is way more efficient than the way I’ve been looking for topics to cover.
While you could slave away for hours conducting keyword research on a free platform such as Google Keyword Planner, we highly recommend MarketMuse.
This platform allows you to analyze specific search items, generate questions and associated keywords that go along with them, and plan precisely how you can outmaneuver your largest competitors.
MarketMuse Inventory helps us know what’s working, what’s not, and what we need to dedicate more time and resources to. Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams. It’s very helpful in prioritizing old content for optimization, as well as evaluating new content before we publish. Basically, every part of the tool I use regularly.
We see 4x-10x more traffic with pieces we optimize with MarketMuse.
Recent Awards
